Phase One:Space, Place, and Knowledge Enterprises Fronde Baliste supported projects fall into the category of "creative class" investments. Ventures listed are illustration of type and do not represent a comprehensive list of supported ventures.
Space - Nursha ProjectTM
Nursha is a small creative enterprise designed around principles of creative economics, local growth, and network based scale. It is an enterprise with an established track record for double bottom line impact, achieving social and financial returns via micro-funding and sweat equity investments.
Nursha's structure is a product of design and necessity. It is an open network-based business model for partnering with local neighborhood venues. The model succeeds by utilizing design and technology tools to create combined performance and concept development space. Nursha's open structure motivates co-created experiences, in which audience and artist may show up with an expectation of meeting individual needs, but leave with a sense of community.Nursha's ability to create and sustain its market depends on repeatably enabling this environment of creative exchange.
Place - Marcus Lab Project The Marcus project is a place-based initiative designed to aid in SFHDC's goal to catalyze revitalization of an historic neighborhood.The Marcus brand long standing reputation for excellence, and loyal market following, provides a platform to anchor development of what SFHDC hopes will become a new town center. Ideally, this project will demonstrate the ability of well-crafted collaborations to create a network effect, overcoming the tendency of traditional development efforts to result in isolated, single-instance, improvements.
The Lab project will engage in participatory experimentation introducing new tools and processes relevant to the future of bookstores. This open innovation approach is designed to create an intersection in effort; leveraging the talent and assets of performance, learning, and living spaces adjacent to the target location to create active - real time feedback to designers of new publishing and new media technologies. This approach will give the town center a new tech - creative arts - performance arts focus. .
Knowledge - Spelman WRC Special Endowment WRC is an institution within an institution with a well documented history of effective social activism and an excellent research reputation.The Center's reputation for excellence created a unique opportunity to pursue an endowment initiative that is separate from the Spelman general fund.Although the short term focus is on the WRC Endowment, the intent is to leverage Spelman’s reputation as a leading HBCU to demonstrate the repeatability of this model.This is feasible given the role of HBCU’s as anchors in communities uniquely suited to benefit from a local sustainability model. This approach creates a local micro-innovation emphasis for a segment of the Special Endowment's portfolio. The goal is to encourage experimentation and innovation in development of social enterprises in the area immediately surrounding the Spelman campus.This is a "creative cluster" strategy; leveraging the research of the center and its partners, moving the endowment toward self-sustainability, and reinvigorating the role of the university in community development as an "Engaged Institution.”
" we will foster diverse creative and imaginative economies.. ....vibrant places... ...that allow our businesses and workers the best opportunities to innovate and succeed..." President Barack Obama, Conference of Mayors, February 2009